TL;DR: I don’t want to just make motorcycle content anymore. I still love motorcycles and riding but I might need to create other things to get out of this long burnout I have been experiencing for a very long time.
Happy 2023! It’s been a while…
I kind of disappeared from social media for a while. I stopped posting on Instagram, neglected my website and just wasn’t as “social” anywhere on the web. There were a few instances I did post, even re-trying Vero app but looking at my photography folder on my computer, I barely photographed anything in 2022.
There was a motovlog I made earlier in 2022 stating that I was burned out. I thought I could take a month or two off and be refreshed but that never happened. After a year barely doing anything and thinking what is wrong with me, I’ve come to the conclusion that I am still burned out and don’t want to solely concentrate on making motorcycle content anymore.
When I looked at Lightroom or Photoshop with a motorcycle on the screen, I just didn’t feel like editing it. Don’t get me wrong, I still love riding. As of this post, I currently have two bikes in my garage but after 7 years of just posting motorcycle content on Instagram, I think I need to move on to something else. It’s been fun, made friends and had some amazing opportunities with brands in the motorcycle industry but I am just not feeling inspired by it anymore.
I also don’t like using Instagram as much. I hated having to feel like I needed to constantly make content and most recently to just concentrate on Reels to feed the algorithm or your content would not be seen. The dopamine feedback loop was designed that way to be manipulative to keep your time on the app as much as possible. Once I broke out of that loop, I suddenly realized how much time I was wasting.
I have been enjoying this time off and actually riding with friends without compartmentalizing my time to take an image just for social media as the main goal. In fact, I just do a few shoots for fun with friends not caring for it to go online on my accounts. Not having to think about likes, followers, booking shoots and dealing with riders showing up late or flaking, etc., was very liberating. There was more BS that happened in 2022 but I am not going to get into it as some of it is personal.
What I am going to do next? Not sure yet but if/when I start making new content, I am pretty sure I will lose followers as many followed for mainly the motorcycle content. I will probably occasionally make motorcycle content but at the end of the day, I need to do what’s good for my physical and mental health.
How often I will post content? I am not sure either but for those who still continue to follow me, a big thank you for the continued support and hope you will like what I create in the future!